Increasing checkout confidence: How Natch Labs boosted conversions by 10.7% with Hive’s Delivery Promise

Natch Labs, a sustainable and health-conscious toothpaste brand committed to exceptional customer experience, faced a common hurdle: shoppers hesitating at checkout due to unclear delivery timelines. Despite strong fulfillment capabilities, the brand recognized an opportunity to convert browsers into buyers by offering greater certainty about delivery dates.

To tackle this, we implemented a 4-week A/B test to evaluate Delivery Promise — a dynamic, real-time delivery date displayed directly on product, cart, and checkout pages powered by the Hive Platform. Leveraging precise fulfillment data and carrier cut-off times, Delivery Promise eliminated uncertainty, reassuring shoppers about exactly when their orders would arrive.

The results were clear and statistically significant. Customers who saw clear delivery estimates through Delivery Promise had a 10.7% increase in conversion rate compared to those who didn’t, proving that delivery transparency directly translates into more confident purchasing decisions.

Beyond the numbers, Natch Labs highlighted the smooth implementation process. “The setup process was incredibly straightforward, and Hive’s team made the entire testing phase effortless,” said Heber, co-founder at Natch Labs. “Seeing such compelling results made adopting Delivery Promise an easy decision. ”

By embracing clear delivery estimates with Hive’s Delivery Promise, Natch Labs didn’t just boost conversion rates; they enhanced customer trust, paving the way for lasting loyalty and sustained growth.