Hive Launches in Its 7th Country: The Netherlands

Amsterdam, July 3 – Hive, the leading end-to-end, tech-enabled operations engine powering independent brands across Europe, today announces its strategic expansion into the Netherlands. This move ensures Hive has now the most comprehensive self-managed operations network of any logistics tech player in the EU, building on its established presence in Germany, the UK, France, Italy, Spain, and Poland. The Netherlands is one of the EU’s most advanced markets and serves as a central logistics hub for both EU and international brands looking to enter the European market. This expansion strengthens Hive’s pan-European footprint, enabling rapid, cross-border fulfilment and accelerating growth for independent brands, ensuring delivery times that are competitive with big ecommerce platforms.

Powered by proprietary technology and a pan-European network of fulfillment centers, Hive seamlessly manages the entire value chain: from the supplier’s factory to the customer’s doorstep and beyond - delivering in under two days across Europe. By launching in the Netherlands, Hive empowers brands to access a digitally mature market with strong consumer demand and efficient infrastructure with just one click in the Hive App.

The Dutch ecommerce market is worth €30.5 billion in 2024 and projected to grow to €47.5 billion by 2029. With 93% of consumers shopping online and nearly €2,000 in annual ecommerce spend per capita, it ranks among the top 10 ecommerce markets in Europe. The Netherlands offers fast customs clearance, and rapid and streamlined VAT handling, along with proximity to major ports unlocking fast access for brands to reach key markets like Germany, Belgium, and France within 24 hours. Dutch shoppers also show a strong preference for beauty and lifestyle products - two verticals where Hive already has deep operational expertise.

One of the first brands to join Hive in the Netherlands is Vertellis, a large Dutch personal development company, shipping more than 30k orders in peak season. "Hive is ahead of the curve with the latest tech and features. The team is incredibly ambitious, full of energy, and genuinely passionate about collaborating with us at Vertellis to support our growth. We're confident that together, we’ll continue to grow and achieve great success" said Ingrid Siemonsma Nijkamp, Ops manager. While the market launch is still fresh, Hive is already in conversations with several fast-growing brands and expects to onboard more Dutch and international clients in the coming weeks.

This launch is part of Hive’s broader mission: to empower ambitious brands to grow on their own terms, amplify what makes them unique, and ensure better commerce operations for you.

‍About Hive: Hive is a tech-enabled operations engine that provides international end-to-end operations that fuels growth of commerce brands. Powered by its innovative technology platform and a comprehensive network of fulfillment centers, Hive seamlessly manages and optimizes the entire value chain, from the supplier’s factory floor through last-mile delivery to the customer’s doorstep and beyond. Hive is present in Germany, France, Italy, Spain, UK, Poland and the Netherlands. For more information, visit Hive’s website.

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